in this conversation, tanya nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, carla hutchison, about the advertising campaign for the company‘s new ice-cream sandwich.
tanya: good morning, carla. how are you today?
carla: i‘m doing fine. how about you?
tanya: great, thanks. so, what‘s the status of our advertising campaign?
carla: as i mentioned before, it‘ll be a national campaign starting next month. we’ve decided to use a variety of media for full coverage. first, we‘ll have 30-second spots on television once a day for 3 the same time, we’ll do 15-second radio commercials 3 times a day in selected cities with large populations. finally, we‘ll have some outdoor ads using billboards near main entrances to big cities.
tanya: what style will the ads use?
carla: we‘re focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. there’ll be some reason why thrown in to hype our choice of flavors and show everyone they‘re not stuck with just vanilla.
tanya: sounds like an ideal approach. will we have a new slogan?
carla: definitely. the advertising agency‘s working onthat right now. they’ll have some proposals ready by the end of the week.
tanya: sounds like we‘ll have a winner on our hands!
中文:
在這個對話中,tanya nichols是一家冰淇淋生產公司的老闆,她正在和她的市場部經理carla hutchison就公司新的冰淇淋三明治的廣告宣傳活動談話。
tanya: 早上好,carla.你今天過得怎麼樣?
carla: 我很好,你呢?
tanya: 很好,謝謝。我們公司的廣告宣傳作得怎麼樣了?
carla: 正如我以前所提到的,我們下個月開始的宣傳活動,是全國範圍內的。我們已經決定利用各種媒體做全面宣傳。首先,我們在電視上做持續三個禮拜的廣告,每天一次,時間為30秒鐘傳。同時,我們還會在被選中的人口較多的城市的電台廣播中宣傳,每天三次,每次時間為15秒。最後,我們還會有一些户外宣傳活動,在
大城市的主要入口處,樹立廣告牌。
tanya: 那麼採取什麼樣的風格呢?
carla: 我們將把焦點放在日常生活方面,告訴你只要吃一個冰淇淋三明治,就能消除夏日炎熱。我們還會通過對多樣性口味選擇的宣傳,告訴大家推薦我們公司產品的原因,香草並不是惟一的口味。
tanya: 似乎是個完美的方案。我們會有新的口號嗎?
carla: 當然,廣告代理商正在設計呢。這個週末會出台一些新的策劃。
tanya: 聽起來我們將會成為一個大贏家!
來源:中青網